The Welcome Series should be where you constantly test how to turn prospects into customers. When...
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CORE FLOWS > ABANDONMENT SERIES
Best Abandoned Checkout Emails For Baby Brands
By
Heath Weaver
Updated
Why Do you need an Abandoned Checkout series?
Money! Lots of money.
While it's true that the Abandoned Checkout will be one of the best performing series of emails for ecommerce in terms of sales, the series is an also an important part of the customer journey.
Mainly because it is the flow that is closest to the purchase.
There are a lot of different reasons people don't complete their purchases, especially when it comes to when buying products for their babies.
This single series of emails can drive as much as 5% of total website sales.
While it's true that the Abandoned Checkout will be one of the best performing series of emails for ecommerce in terms of sales, the series is an also an important part of the customer journey.
Mainly because it is the flow that is closest to the purchase.
There are a lot of different reasons people don't complete their purchases, especially when it comes to when buying products for their babies.
This single series of emails can drive as much as 5% of total website sales.