Money! Lots of money.
While it's true that the Abandoned Checkout will be one of the best performing series of
emails for ecommerce in terms of sales, the series is an also an important part of the customer journey.
Mainly because it is the flow that is closest to the purchase.
There are a lot of different reasons people don't complete their purchases, especially when it comes to when buying products for their babies.
This single series of emails can drive as much as 5% of total website sales.